Sybrid’s Introduction

Sybrid (Pvt.) Ltd. is a Lakson Group company that stands among the premier business process outsourcing (BPO) companies maintaining its origin in Pakistan. Launched in 2008, Sybrid is currently serving in three countries; Pakistan, UAE and USA, catering a diverse array of customers.

In the modern business era where specialization is a major focus of most successful businesses, Sybrid takes the edge off of efforts put in the critical but non-core activities of your business. It offers, in the present day dynamic trade panorama, a highly effectual BPO services; both inbound and outbound.

Their solutions include international Food Chain Service Delivery, Internet Service Providers, Technology, Telecommunications, Banking, FMCG, Media, Healthcare and Market Research- all of which are especially tailored for your business. Possessing an adept team of outsourcing professionals, Sybrid aids your company in achieving substantial cost falloff and tangible superiority in results of a wide collection of business operations.

Lakson maintains corporate values – People, Customer Success, Excellence, Innovation, Teamwork, Openness, Social Responsibility and Sustained Profitability — focus on their long-term perspective for leadership and prosperity. These values form a foundation to their business strategy.

They help us construct a healthy work environment for their employees, making sure the teamwork culture yields the best of products and services that help maintain long term relationships with their clients and stakeholders, thus maximizing value for them. All their companies share ideas, values, interests and goals; working independently yet cooperating with each other. Bottom line: outright customer satisfaction.


They aim to help their clients outperform with their passion and commitment- striving to serve as the right strategic resource at the right time.


Their mission is to grow as a world class, socially responsible and diversified BPO organization that delivers reliable and state of the art services to their clients. Sybrid deem to grow with their clients, propelled by long term partnerships with them and with their employees, based on strong values of integrity and trust.

Where Sybrid Work

Sybrid is currently serving in three countries;

  • UAE
  • USA


The foundation of Sybrid was kept in Pakistan back in year 2008, where the company started off with call center outsourcing services and soon expanded its expertise in various other sectors. The company caters an array of industries; food, automobile, IT, finance are a few to name. Sybrid maintains a competitive advantage by its contemporary solutions backed by a team of trained professionals that ensure virtually perfect output. It has gained excellence in call center services both inbound and outbound, software development, IT solutions and managed services among many others.


Sybrid has been a significant player in the health care market in the US. By the label of Sybrid MD, it has been serving as an efficacious full-service billing company, catering more than a hundred practices in twenty-two states. It partners to increase client profits, by providing various management services that are tailored according to the client’s requirements. Besides billing and front desk services, Sybrid takes care of customers’ needs for comprehensive software that fulfill the need of time in order to enhance their operational strategy and efficiency. In a world where healthcare departments are struggling to achieve highest possible patient satisfaction, Sybrid MD is your best practice solution.


Sybrid’s row of successful ventures in the UAE initiated when it won McDonald’s delivery services contract. It went on to set up its branch office in Teecom, Dubai and started providing fine inbound and outbound call center services to McDonald’s UAE, among other international clients. Currently, Sybrid affords healthcare services, practice management and revenue cycle solutions to a line of clients that include those in FMCG, Food Industry, Market Research and Healthcare Services Sector.

At present, Sybrid has affiliations with Blue MENA, CCMENA, Centroserve, Vocalcom, Altitud. In a hub of corporate world where a cluster of business process outsourcing companies exist, Sybrid continues to offer need specific, cost saving solutions to its clients so they can achieve tangible excellence in their businesses.

Services offered by Sybrid

  • Call centre

Call center forms a sound base for better customer relationship for a company. Present day clients expect to be able to stretch out to your business in convenient communication channels; voice being the most preferred one.

Sybrid relieves you of this critical task of connecting with your clients, which may not be one of your core activities but contributes to your successful business. Sybrid maintain a well-found chain of call centers directed toward customer service, order management, technical support, inbound/outbound campaign and product advisory services. While their inbound calls help increase customer satisfaction and provides solutions to their queries; outbound calls help strengthen sales pipeline, build customer confidence and adds to customer lifecycle management. In order to verify excellence, they couple these activities with real time monitoring, call recording, reporting, quality assurance via client input and service level agreement.

Having over six years’ experience of running call centers, they provide you with superior services in economical prices, paired with benefits of low staff turnover, multilingual service and 24/7 operations. Keeping in view the growing customer needs, Sybrid’s team of experts ensures value for your customers and better profits for you.

  • Email & Live Chat Support

Considering how popular communication through emails has become, it is vital for any business to respond to those. However, every business receives a tremendous number of emails on a daily basis, classifying and responding to which is time consuming. Sybrid relieves you of this everyday task. Information sharing, complaint forwarding, feedback recording and other important functions can be covered through their email support.

In addition to that, if you wish your customers have a live chat with a company representative regarding order placing, complaints and feedback, general product and service information or anything else, you can find assistance with Sybrid’s live chat support for your website. This maintains a consistent link between you and your clients while you can still stay focused on your core business activities.

  • SMS Branding

In the present day where SMS has been extremely popular, be it for informal use or important conversations, companies reach out their clients by SMS marketing and communication. Sybrid allows you to send SMS with your brand name instead of a number unknown to the customer; hence building customer trust and consequently increasing response rate. Additionally, short code and long code solutions are also available. Even if the customers are not available at a particular time for an outbound call, they will get to respond to the SMS anytime they choose.

This effective and wide scale solution helps you readily receive feedback, scratch card redemption, live Q&A with corporate expert team, product complaints and gives a chance to direct hit your targeted customers by operators.

  • Managed Services

Sybrid offers managed services to an array of clients- offloading everyday infrastructure management to its capable specialists and lets you concentrate on handling the fundamental chores of your business. This ensures that you encounter lesser pauses due to a range of IT and related technical issues. From managing the entire IT infrastructure or just explicit elements, Sybrid caters solutions aiding organizations in optimization of their processes and systems.

They provide a diverse range of ICT infrastructure services that encompasses monitoring, management, operations and reporting.

Security Surveillance System is an advanced solution that uses state of the art technological elements and best practices for a flawless examination of customer premises. This end-to-end setup amalgamates both analog and IP based technology. Sybrid’s Safe City Solution is also acting as benchmark in security surveillance field in Pakistan.

Sybrid’s Access Control Suite is a well-developed system catering various customers’ business needs. Designed using the finest technology, this system can be made available 24/7 and be tailored according to your specific needs- be it at your business premises or road access control.

Fire Safety System is another of their services. It is a concrete system designed to mitigate risks. Its fire alarm system, conventional fire detection system, addressable fire detection system; all are designed and installed in order to give top-grade risk alleviation.

Vehicle Tracking System is an elaborately designed one that helps you stay relieved and offers various tracking possibilities that traditional tracking systems do not cater. The supreme technological details added to the system, aids it to provide the customer with an array of easy track options.

At Sybrid, they have proactive solutions where clients face virtually zero downtime, fewer glitches and better performance at competitive costs. They give you peace of mind by taking the burden of these critical services while you focus on strategic business entities and remain receptive to the primary business processes to improve profits.

  • IT Outsourcing

Maintaining a whole IT department at a company calls for a lot of expense. Sybrid eases you in terms of cost as well as responsibility by addressing your essential IT needs while you take care of your performance indicators.

From IT service desk function that allows for first, second and third line support 24/7/365, to IT service management and infrastructure management, they provide flexible and customized support for your business. Their services are designed for efficient monitoring of management operation systems, backup and storage and databases and network. In the interconnected business market, they provide you with enhanced and protected competitive advantage with ‘IT thinking’ completely incorporated into your business scheme. No matter you want to start small or cover a wide range of IT operations with us, they can flex any time to accommodate your requirements.

Productive staff, up-to-date technology at hand, they carry the nimbleness to react timely to any market or technology advancements. In this quickly advancing global market, Sybrid delivers across the board IT transformation services in order for your business to switch to modern and resourceful IT infrastructure.

  • Software Development

Not all your business needs can be met by the ready-to-use softwares easily available in the market. This is when custom software development services come handy. Be it for engaging your clients in your business improvement strategy via feedback or running complex errands efficiently using comprehensive applications, Sybrid generates softwares that perfectly fit your needs.

their services broadly encompass developing softwares from scratch that distinctively match your business essentials and processes that put your products and services above the match as well as taking your existing applications to a next step so they meet the growing needs. In addition to that, their team of experts uses its creativity and skill to maintain and alter any installed softwares. This may constitute refurbishing, refining and re-engineering or routine maintenance tasks like system check-ups, testing and minor repairs. Therefore, freeing you of any hitches it may cause.

The major software development solutions available at Sybrid include amongst others, website design and development, mobile applications and desktop applications.

  • Health Care

In the current medical marketplace, increasing and diverse workload encumbers physicians and other office staff. This diverts their attention from the crux of their business that eventually suffers from low revenues. Sybrid Health Care takes the pressure off medical enterprises and provides solutions and services to Accountable Care Organizations at the forefront. If revenue loss or stagnant business progress is one of your concerns, Sybrid Health Care is the key for you.

With their elaborate suite of management services, you get relieved of the responsibility of front office tasks that include; managing patient phone calls, appointment confirmations, follow ups, patient payments, insurance eligibility check, patient surveys, regular reports on your business health check, call recording and monitoring for audit and compliance.

In addition to that, medical billing services are also offered by us that cover charge entry, insurance claims check-through and timely submission, insurance collection and denial management, patient statements, payment posting, reporting through weekly practice scorecard and Ad hoc reporting.

That is not all; they relieve you of the IT responsibilities at your end, as they invest in superlative technology involving hardware, telephony, software solutions and EMR training. Sybrid also cover elaborate medical transcription services for doctors, clinics and hospitals as well as credentialing.

Possessing over 6 years of experience, serving over 100 practices in more than 22 states of the US, Sybrid maintains a customer centric approach paving ways to multiply your business incomes. They achieve this by enabling you to exponentially reduce accounts receivable, increase patient-base and improve collections while at the same time reducing your personnel cost; all that, to make your business stand out in today’s competitive world.

  • Market Research

For any business to move ahead and manage crucial operations, it is necessary to be well aware of market trends and current business status. At Sybrid, market research services provide insights that help you make chief decisions regarding a whole bunch of affairs concerning your business on regular basis.

CATI (Computer Assisted Telephonic Interview) along with other methods like CAWI and CAPI are employed in order to carry out reliable research.

They carry out the brand health check for you which enables you monitor the condition of your brand using brand health indicators, as they provide you with brand health summary report, product life cycle analysis and KPI report- tracking; all provided in user friendly formats. Customer satisfaction is another crucial element of market research services. Their diverse methodologies followed ensure that objective and direct client satisfaction parameters are analyzed regarding their views about company’s staff, complaint handling, cost, product performance, comparison with competitors and more.

Satisfaction Scores, Key Driver Analysis and Performance Tracking Report are prepared at each of these studies. Mystery Caller which is a modified form of mystery Shopper technique helps you analyze your clients’ view about and performance of the customer care department at your company regarding various aspects for instance, staff attitude with client, attempts before getting connected, waiting time before being attended etc.

Attention is paid to procedures followed during this; automated, audio recording of all interviews and open ended responses, data entry on computers online, using structured questionnaires, selection of respondents at random are some of the features of its methodology. If you are looking for reliable and impartial market research services, that saves your time and cost, you have come to the right place.

Message from the CEO – Ather Imran Nawaz

Sybrid is pivoted on serving its customers with excellence. They firmly believe that their success is premised on the success of their customers. This fundamental is the heart and soul of their organization. This is what they breathe day and night. Sybrid are providing 24/7/365 services to their customers around the globe from their multiple customer services locations in Pakistan, UAE and United States since 2008 and are proud to have established and being recognized as one of the premier customer services organizations in Pakistan.

Sybrid is part of Lakson Group which is one of the most prestigious business groups of Pakistan. They not only serve their sister companies but also partner with them to add value to their services. The strength and diversity of the Group adds to the scope, depth and quality of the services they provide.

They base their culture and operations on the three core drivers of their values: ‘They deliver Customer Satisfaction’, ‘They are Ethical in all their Actions’ and ‘They Strive for Excellence’. Their daily actions, behaviors and culture are premised on these fundamentals. This is what has made us what they are today.Tthey consider their customers as their partners and believe in common goals and successes. They consider their colleagues their biggest asset and continuously work towards their development and growth. Whether you are looking to partner with us for your business needs or want to work with us in your professional careers, you can be sure that your success will be the first priority for us.

I welcome you to Sybrid in whatever capacity you choose to engage with us and assure you of services that are based on what you value.

The global Business Process Outsourcing model in itself demands continuous improvement in quality of service provided and cost of providing the service. Sybrid has managed to attain both, year after year and it reflects in its annual results. In the current ever-changing business eco-system, Sybrid continues to strive for and maintain excellence in efficiently allocating resources and establishing winning partnerships with their stakeholders.