The concept of charity is not what it used to be some years ago. From rattling a collecting tin under everyone’s nose to making a notification pop up in your phone, charities and welfare foundations have come a long way. And this process of evolution hasn’t stopped! It is going on even as we speak. We see how cleverly the corporate sector has mixed charity with marketing, thereby opening an avenue to a new horizon of opportunities. In this discussion, we talk about what is in the store and what can we expect in the future as far as charity is concerned. What is the next big thing in charity?
Without further ado, let us answer these and many other questions in detail, now!
Charity in the 21st century
Like we said earlier, the rules of the game have changed a lot when it comes down to collecting donations for social welfare in this time and era. And this process of change is not limited to just a few charities and trusts. We see welfare organizations all around the world adopting and adapting to the beneficial innovations that keep on improving every day. Some time ago, charity was considered to be a cause-specific activity and just that. But now global organizations are joining hands to provide as much relief as possible and this collaboration is visible on the domestic level as well.
We are going to talk about a few of these innovations in the following sections!
Donation numbers have gone up significantly ever since welfare organizations and trusts have decided to make online charity an essential feature of their strategy. It is perfectly logical since, in this century, people are less likely to go down to a charity’s office and fill up complicated forms. Donating by pressing a few clicks is much simpler and convenient! Crowdfunding in particular has proven to be a real game-changer, and we can expect a few more innovations in this area shortly. For example, crowdfunding options might appear soon in your regular social media apps, something about which Facebook in particular is excited.
The next big thing in charity
Assessing how people respond to charity at a micro-level is something that data analytical companies are more likely to focus on shortly. This, in our opinion, is going to be the next big thing in charity! Using this data carefully and methodically can help charities and crowdfunding websites attract more audience towards their cause. It will also help welfare organizations to identify the key areas where they need to focus more, what their strategy has been missing all this time. In our humble opinion, data miners like Cambridge Analytica need to focus more on this than investing in who becomes the next USA president!
Strategy is important
Building on the strategy point which we just mentioned, we think it is imperative to have a clear head when devising your goals for a particular time period. What are your campaigns going to focus more on? You can’t be running around for donations like a headless chicken! Something that we want to laud in this regard is how charities are learning from each other. Their representatives get together at places like the Institute of Fundraising, where they crunch numbers and learn about models that can prove useful for a particular charity if implemented properly. For example, we can expect great things in the future if Médecins Sans Frontières and the International Medical Corps share their strategy with each other.
Smartphone apps are a game-changer!
Creating urgency in your appeal has always mattered in charity! And perhaps, this is the only convention still intact from the old school of charity. Social organizations and trusts have identified that not many users are likely to visit their webpage every day. Hence, the focus has switched to a greater degree on app development. An appeal for someone appearing every morning in your notification bar is likely to leave an impact of its own! User-friendly interface and easier than ever donation methods have increased the percentage of online donations significantly.
Incentive-based charity is a real thing now. And it would not have been possible without the interest of multinationals and giant corporations. But it is happening! You donate, you earn yourself gifts and coupons. And these sort of things has more traction than the intensive but incentive-deficient marketing. Plus, it is a win-win situation for everyone. Donors are donating more than ever, charities can complete more campaigns while the brand recognition element is there as well. In short, everyone is a winner!
Is Transparent Hands the next big thing in charity?
Before we conclude this discussion, we want to mention a charity that can be the actual next big thing in the world of fundraising. And that charity is Transparent Hands. Let us see what this charity is all about.
When it comes to crowdfunding for health, there is no platform bigger than Transparent Hands in Pakistan. The range of healthcare services offered by Transparent Hands is astoundingly vast. From medical and surgical treatments to medical camps and telehealth facilities, the NGO makes sure that the underprivileged Pakistanis have access to quality healthcare services. The NGO believes in creating a patient-donor bond while making sure that the protocols of transparency aren’t breached at any point. The NGO realizes the need for free medical camps in the rural areas, hence it actively sets up such camps as well. To donate, donors can log in to the Transparent Hands crowdfunding web portal from anywhere in the world. Payment modes are one hundred percent secure. Every donor has absolute freedom in selecting and funding patients of their choice. The NGO makes sure that regular updates until complete recovery are sent to the concerned donor.
We can do this with a few more organizations like these in the future. Mother Earth and its children are hurting more than ever, which necessitates the need for more welfare establishments than ever!